Sony NBA 2K22

Background: Sony, one of the leading technology companies in the industry, sought our expertise in creating a captivating TV Wall video on a 7-day SLA to promote their highly anticipated NBA 2K22 video game at Walmart stores. The goal was to showcase the immersive gameplay, realistic graphics, and thrilling features of NBA 2K22 to entice shoppers to explore the gaming section and experience the excitement firsthand.

Team: Our third-party vendor video team, myself as the creative producer, and the account manager.

Challenges: Thankfully, no major challenges were encountered throughout the duration of the project. Our team worked seamlessly together, utilizing their respective strengths and creative expertise to ensure the success of the video.

Wins: The collaboration among all stakeholders involved proved to be the key to the project's success. Our team crafted a visually stunning and highly engaging video that perfectly captured the attention of customers browsing through Walmart's aisles.